Used daily by 3,500+ salons
★★★★★ 4.8/5 on Google
Training included
Do you have a question? We're happy to help.Frequently asked questions about Optios and salon software
On this page, you’ll find answers to the most frequently asked questions about our software—from online booking and no-shows to point-of-sale, payments, pricing, and privacy. Each answer is brief and links to the page where the topic is explained in full. If your question isn’t listed here, or if you’d prefer to discuss what best suits your needs and preferences, feel free to schedule a free consultation.
About Optios
What Optios is, and who 's behind it.
The basic questions: what the software does, where it comes from, and how it differs from the other systems you're looking at today.
What is Optios?
Optios is salon software for hair salons, barbershops, beauty salons, nail salons, and wellness centers in Belgium, the Netherlands, and Luxembourg. Your calendar, online bookings, point-of-sale system, customer information, inventory, and marketing are all integrated into a single system, so you no longer have to switch back and forth between separate tools and paper lists.
What are Optios's key features?
The core features include online reservations, a digital calendar, and a point-of-sale system with Optios Pay, inventory management, customer management, and marketing. In addition, there’s an HR module for your team and AI tools for your phone and marketing.
Do I need to install anything to use Optios?
No. Optios works in your browser, on your computer, tablet, or phone. You don't need to install anything, and new features are simply available when you log in.
Who is behind Optios?
Optios is a Belgian company with an office in Lochristi, and is part of the Dutch company Aimy. More than 3,500 salons in Belgium and the Netherlands use it every day.
What is the difference between Optios and other salon software?
Optios doesn't charge a commission per booking and doesn't place your customers on a platform where they can also see other salons. Your online booking system reflects your own brand identity, and your calendar, point-of-sale system, inventory, customer database, and marketing are all in the same system—rather than spread across four separate subscriptions that you have to integrate yourself.
Is this right for you?
Is Optios a good fit for your business?
Whether you work alone or with a team of ten, in Belgium or the Netherlands: below is a list of what Optios is designed for and what you should take a look at together first.
What types of salons is Optios designed for?
For hair salons, barbershops, beauty salons, nail salons, pedicure salons, spa and wellness centers, and dog grooming salons. Each industry has its own treatments, session durations, and practices; you can customize your calendar and booking menu accordingly.
Is Optios suitable for a small salon or a salon run as a side business?
Yes. If you work alone, you use exactly what you need: online booking, your calendar, your point-of-sale system, and your customer database—without any features you’ll never use. If you add a chair or a coworker later on, your package will scale with you. Learn more about running a salon as a side business.
Does Optios work even when I'm working with a team?
Yes. Each employee has their own calendar, their own schedule, and their own treatments, and you can see at a glance who is assigned to which client. You can track schedules, hours worked, and performance in the HR module.
Is Optios also suitable for salons in the Netherlands?
Yes. Salons in the Netherlands use the same software as Belgian salons: online booking, reminders, point-of-sale, customer management, and reporting all work identically. Dutch-language support is available, and the software can be accessed through your browser, no matter where you are.
Is salon software mandatory in Belgium or the Netherlands?
No, salon software is not required by law. However, more and more salons are choosing to use it because it allows them to keep their appointments, cash sales, and customer data all in one place, making it easy to export the information for accounting purposes.
Can I see how Optios works before I decide?
Yes, in two ways. During a free half-hour consultation, we’ll go over your workflow and show you what a typical week looks like at your business. If you’d rather explore it on your own, you can try it for 14 days for free—no credit card required.
Book Online
Online reservations and no-shows.
Bookings that come in while you're working, and appointments that remain on the schedule. Those are the two questions we get asked most often.
How does online booking work at Optios?
Your customers can book 24 hours a day through your own booking page, designed to match your business's style. They choose their treatment and a time slot that's actually available in your calendar, and the appointment is added right away. Learn more on the Online Reservations page.
How does Optios help reduce no-shows?
Your client will automatically receive a reminder for the appointment, and for online bookings, you can request a deposit. Together, these two measures significantly reduce the number of missed appointments. All of these strategies are listed on the " Fewer No-Shows" page.
Can I request a deposit when booking online?
Yes. You can have customers pay a deposit online when they book, which is especially helpful for longer treatments and for new customers. Online deposits are included in the PRO package—check out the plans.
Can customers reschedule or cancel their appointments on their own?
That's up to you. You can set whether and until when a customer can still change or cancel an appointment online, so there's time left to fill that slot again.
Can I fill a vacant slot in my calendar?
Yes. If an appointment is canceled, you can offer that spot to your customers as a last-minute booking. Last-minute bookings are included in every package.
Can I add the online booking feature to my own website?
Yes. Every package includes a basic website, and if you already have your own site, you can add the booking module to it. If you want a full-featured website in your brand’s style, there’s the PRO website. You can also share your booking link on your Instagram or Facebook profile and in your Google profile.
Cash Register and Payments
Calendar, cash register, and payments.
What happens between the moment a customer walks in and the moment the bill is paid—and why that process runs more smoothly when it's all in one system.
What can I do with the digital calendar?
You can see your day, your week, and your entire team at a glance: who is assigned to which client, how long each treatment takes, and where there’s still availability. You can adjust appointments without losing track of the big picture. Learn more on the digital calendar page.
What can the Optios point-of-sale system do?
You process payments for treatments and products in the same software where your calendar is located, so every sale is immediately linked to the correct customer and the correct staff member. Your inventory levels are updated in real time, and your revenue is automatically included in your reports. Connect it to the Optios Pay payment terminal for greater ease of use, security, and faster payments. Learn more on the point-of-sale system page.
What is Optios Pay?
Optios Pay is a payment terminal that is fully integrated into the point-of-sale system. The amount due appears immediately on the terminal, the payment is automatically processed through your POS system, and you have a single partner for both your software and your payments. Learn more on the page Optios Pay.
What payment methods can I offer?
At the register, you can combine cash, card payments, and gift cards into a single transaction. If you use Optios Pay, card payments are processed through your own terminal, so you no longer have to manually enter the amounts.
Can I manage gift cards and promotions?
Yes. You can sell gift cards at the salon and manage discounts and promotions in the same system; at checkout, the gift card or discount is simply deducted from the total. Online gift cards are included in the PRO package—check out the plans.
Can I sell punch cards or subscriptions?
Yes. You sell a loyalty card or a subscription at the register and then deduct visits from it, so you can see how many visits each customer has left. Loyalty cards and subscriptions are included in the PRO package.
Customers and Marketing
Customers, Marketing, and AI.
What you can do with your customer data without bothering your customers—and exactly what Optios’ AI features handle for you.
How does Optios help with customer management?
Every client has a file containing their appointments, purchases, and your notes. This way, you know exactly what to expect for every treatment—even when a colleague takes over—and you can see who hasn’t been in for a while. Learn more on the client management page.
Can I send newsletters and promotions to my customers?
Yes. You select a group from your customer database and send them an email or text message: a promotion, a new treatment, or a message to customers you haven’t seen in a while. Email marketing is included in every package; if you send a campaign via text message, you pay a fee per text message sent. Learn more on the “More Customers” page.
What is the Salon Marketing Hub?
The Salon Marketing Hub brings your campaigns, your customer segments, and your follow-ups together in one place, based on your salon data. That way, you no longer have to guess who to reach out to and when. Learn more on the page Salon Marketing Hub.
What is Optios Voice AI?
Voice AI answers your phone when you’re at a loss or busy with another patient. The assistant speaks with your client, schedules the appointment in your calendar for a time when you’re actually available, and lets you know afterward what the call was about. More on the page Voice AI.
What AI features does Optios offer?
The AI toolset revolves around three key areas: Voice AI for your phone, the Salon Marketing Hub for your marketing, and Connect—the platform where your AI agents, marketing tools, and all your apps come together, powered by your salon data. You can find an overview on the AI Tools page.
Team and Statistics
Your team, your numbers, and your inventory.
The administrative side: hours, performance, reports, and products. It’s not the most fun part of the job, but it’s the part that software can really make easier.
How do I manage my team and their hours?
The HR module displays your employees’ schedules, hours worked, and time off, along with the calendar they use for their work. This means you only have to make a change in one place. Learn more on the HR module page. The HR module is included in the PRO package.
Can I track performance and commissions by employee?
Yes. For each employee, you can see how much treatments and product sales generate, and you can track commissions based on those figures. We’d be best off going over exactly how to set that up for your specific workflow during a consultation.
What reports and figures will I see?
Your dashboard shows your revenue, occupancy, product sales, and customer metrics, and it also includes reports on sales, inventory, and employee performance. Learn more on the " Smarter Business" page.
Can I export reports for my accounting?
Yes. You export your accounting reports yourself, so your accountant can work with them without you having to retype the figures. Accounting reports are included in every package.
Can I manage my inventory in Optios?
Yes. The items you sell are deducted from your inventory, and you can see which products are running low before a customer even asks for them. Learn more on the " Manage Products" page. Inventory management is included in the Business Plus and PRO plans.
Switch Providers
Switching providers, training, and support.
Switching software can be nerve-wracking, because your calendar is right in the middle of it all. That’s why the transition is guided—it doesn’t happen all in one evening, just sitting in front of your screen.
What is the process for switching from another system to Optios?
You’ll receive thorough, hands-on training for you and your team through our user-friendly e-learning system. Afterward, an Optios expert will personally follow up with you until you’ve mastered every detail.
Can I transfer my customer database and my calendar?
We'll go over that together during the setup: what you can export from your current system will determine what can be transferred. Bring that question to your consultation, so you'll know where you stand in advance.
What kind of support will I receive after the launch?
A Customer Success representative will proactively follow up with you, and the help desk is available by phone, chat, and email. So there’s a real person on the other end when you get stuck on a busy day.
Is the training included?
Yes. The training and guidance during the onboarding process are included, as is support from our team and access to Optios Academy, where you can review features at your own pace.
Do I need to install updates myself?
No. Because Optios runs in your browser, updates are applied automatically. You don't need to download anything, and you'll never be using an outdated version.
Prices
Prices, packages, and what 's included.
What you pay depends on your business and what you need. Below are the questions that come up most often regarding this; the full comparison can be found on the page listing the plans.
How much does Optios cost?
What packages are available?
There are three packages: Business, which includes online reservations, a calendar, a point-of-sale system, a customer database, and marketing; Business Plus, which adds inventory management, analytics, and an unlimited number of users; and PRO, which adds online gift cards, online prepayments, loyalty cards, subscriptions, and the HR module. You can upgrade to a higher-tier package at any time.
Do I pay a commission for each online booking?
No. You pay for your package, not per booking. Your customers remain your customers, and a busier month won't cost you any extra in commission.
Are his memories included?
Email reminders are included in every package, as is email marketing. If you’d also like to remind your customers of their appointments via text message or send marketing campaigns via text message, you’ll be charged a fee per text message sent. View the plans.
How much does salon software cost on average?
That varies greatly depending on the provider and the size of the business: in Belgium and the Netherlands, subscriptions range from a few dozen to a few hundred euros per month. Don’t just compare the subscription fee—also consider what you’re currently paying separately for a booking module, reminders, or a point-of-sale system—together, those costs often add up to more than a single system.
Privacy
Security, privacy, and your customer base.
Your customer data is one of the most valuable assets in your business. That's why we've clearly outlined below where it's stored, who has access to it, and what remains under your control.
How is my data protected?
Your data is stored in the cloud, and customer information is stored in encrypted form. Since you work in your browser, nothing is stored on a single computer in your salon that could break or be stolen.
Does Optios comply with the GDPR?
Yes. Optios complies with European privacy laws and processes personal data in accordance with those rules. You can read exactly what that means for your business in the privacy policy at the bottom of this site.
Will my customers remain my customers?
Yes. Optios isn't a booking platform where customers are also shown other salons. Your booking page is in your name and in your style, and your customer base remains your customer base.
Can I export my own data?
Yes. You can export your reports and summaries yourself—for example, for your accounting. If you need a more comprehensive export, the help desk will be happy to assist you.
What salons are saying
Salons that have already seen a decline in demand.
They, too, once had the same questions on this page. Here’s what they have to say now that they’ve been using it for a while.
of the major advantages of Optios is the full integration of all its features. Everything can be found in one place
“Optios has made the day-to-day management of our salon so much easier. Everything happens automatically
I’ve been using Optios, I know exactly how much revenue my treatments and sales generate
One more question
Is your question not listed here?
No problem. Some questions are about your specific way of working, and we’d rather answer those in a conversation than in a paragraph. Choose the approach that works best for you.
Schedule a free consultation
Half an hour, no-obligation, online or at your business. No sales pitch—just a conversation about how you work.
Ask our team your question
Via chat, the contact form, phone, or email. If you’re already using Optios, our help desk is here to assist you.
Try it free for 14 days
No credit card required. You can decide afterward whether Optios is right for your business.
Request a Quote
A quote tailored to your business and your team, without having to schedule a call first.
I'd rather watch it together
One conversation is worth more than this page.
We'll go over your schedule, your treatments, and your payment process, and show you what a typical week looks like at your business with Optios. It's a half-hour session, with no obligation.
14-day free trial · ★★★★★ 4.8/5 on Google · 3,500+ salons