Marketing is included in your package · No separate tools

More customers, without having to go after them yourself.

Your newsletters, text message campaigns, and website all run on the same platform as your calendar and point-of-sale system. Set it up once, and your salon stays visible while you're working.

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3,500+ salons in Belgium and the Netherlands · ★★★★★ 4.8/5 on Google · 14-day free trial

This Week's Schedule: 94% Full
Bookings are coming in while you’re cutting hair
Does this sound familiar?

Why finding new customers is often difficult.

Between running your salon and serving customers, there’s little time left to actively engage in marketing. Still, visibility is crucial to continued growth.

Marketing is always evolving

You don't write a newsletter between clients. It's on your to-do list for when things slow down—and then it's already next month.

If we can't find you, we can't book you

New customers search on their phones in the evening. If your offer isn't online, they'll book with someone else.

Standalone tools don't communicate with each other

Your customer data is in your point-of-sale system, and your mailing list is somewhere else. Exporting, importing, duplicate work—and one list is always out of date.

Existing customers are quietly slipping away

If you haven't been there for half a year, you rarely stand out in the crowd. Coming back usually starts with a reason to return.

+3,500 Active salons in the Benelux
4.8★ Average Google rating
24/7 Bookable online, even outside of business hours
1 Platform for scheduling, point-of-sale, and marketing
What Optios Does for You

What Optios Does to Help You Acquire Customers.

With Optios, you can manage newsletters, text message marketing, and your online visibility all from the same platform as your calendar and point-of-sale system—no separate tools, no duplicate work.

Newsletters from Your Own Customer Base

Your selection comes directly from Optios: who hasn't been in a while, who chose a specific treatment. No more exporting lists.

How Customer Management Works

A website that generates bookings

Your listings, your photos, and your booking module—all in one place. Visitors can book right away, instead of writing down a number to call later.

Discover the PRO Website

Available for booking as soon as it's released

Customers make reservations in the evening, on weekends, and during their breaks. Your calendar fills up while you're busy with someone else.

More about online reservations

Last-minute bookings that fill in the gaps

If an appointment is canceled, offer that hour to clients who would like to book it. That way, an empty seat still becomes a booking.

Fewer no-shows, more bookings

Gift Cards as an Introduction

A gift certificate sold online often brings in someone who wasn't already familiar with your salon. The sale and redemption are immediately recorded in your cash register.

See which package this is included in

See what a promotion yields

For each campaign, you can see how many people you reached and what bookings resulted from it. That way, you'll know what to focus on next time.

Insights into Your Salon
How It Works

From a customer base to a full schedule.

You don't have to be a marketer. Just three steps, and then Optios does the work in the background.

Your customer database is already there

Every booking and every payment updates the client record: which treatment, with whom, and how long ago. That information is your starting point—you don't need to keep track of anything.

You set up the campaign once

Choose who you want to reach, write your message, and decide when to send it. By email or text message, to your entire contact list or to a select group.

You'll see what it brings in

After sending it, you'll see who you reached and what bookings resulted from it. That way, next time you'll know what to focus on—and what not to.

The salon owner reviews her marketing campaign on a tablet behind the counter

Campaigns are based on the same data as your calendar and your point-of-sale system. So whatever you agree on at the salon is also reflected in your marketing.

Salons Speak Out

What this means in practice.

★★★★★

Since I started using Optios, I’ve had a clear picture of the revenue from my treatments and sales. This allows me to make targeted adjustments and grow every month.

Virginie New Look
★★★★★

I recommend that all my colleagues go digital with Optios to maximize their customers' satisfaction.

Stijn Romain
★★★★★

Time is money. Optios is a huge help with that.

Jasper Graré The Barber

Read all the stories from salons

Frequently Asked Questions

What salons ask us about this.

How does Optios help me get more customers?
Through integrated newsletters, text message marketing, and your own website that’s directly linked to your booking system. In addition, last-minute offers, the waitlist, and gift cards help fill your schedule and introduce new people to your salon. We’d be happy to walk you through it in a demo.
Do I need a separate marketing tool in addition to Optios?
No, the marketing features are part of the same platform as your calendar and point-of-sale system. This means that your email and text message marketing, your customer lists, and your results are all in the same place as your bookings—you don't need to export lists to an external tool.
Can I send newsletters automatically?
Yes, you set up a campaign once, and Optios sends out the emails and processes the results for you. This puts your marketing on autopilot: customers receive a reminder or an offer at just the right time, without you having to lift a finger. Read our tips for email marketing in your salon.
What is the difference between a one-time campaign and an automated campaign?
You send a one-time campaign yourself at a time of your choosing—for example, a holiday promotion. An automated campaign runs continuously: you set the criteria and the message once, and Optios sends it each time a customer meets those criteria.
Can I select a specific group of customers?
Yes, you filter your customer base based on behavior and preferences. For example, you can select everyone who hasn’t visited in three months and doesn’t have a future appointment—exactly the people you want to re-engage. Filters like these also form the basis of a targeted marketing campaign, rather than sending a single message to everyone.
How do I fill a slot that opens up at the last minute?
Post the newly available time slot online as a last-minute opening and share it on your social media and in your online booking system. If you use a waiting list, customers currently on the list will be notified right away, and empty slots often fill up on their own.
Can I sell gift cards through Optios?
Yes, you can sell and manage both physical and online gift cards using the same software. Sales and redemptions are immediately and accurately recorded in your point-of-sale system, and a gift card often brings in someone who wasn’t familiar with your salon before.
Am I allowed to contact my customers in writing under the GDPR?
Your customers can choose whether they want to receive messages from your salon. This option is available in their customer profile in Optios, and they can unsubscribe at any time by clicking the link in each message. Learn more about customer management.
Is marketing included in every package?
SMS and email marketing are included in Optios starting with the Business plan. See what's included in each plan.

Read more

Your Own Salon Website Manage your client list View the plans Everything Optios Does
Ready to Grow

Half an hour, no strings attached.

Tell us how your salon operates and where your clients come from. We’ll show you what you can do with Optios’ marketing tools—and you decide for yourself how to use them.

Book a free demo View the plans

14-day free trial · ★★★★★ 4.8/5 on Google · 3,500+ salons