Reminders via email and text message · Online advance payments · You choose the time

Far fewer no-shows, without having tocall them yourself.The reminder is sent automatically, right on time.

A confirmation right after booking, and a reminder whenever you choose—via email or text message. Salons that operate this way see their no-shows drop by an average of 68%. For treatments where more is at stake, you can also request an online deposit.

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How much it costs

How much a no-show actually costs you.

A missed appointment without prior notice doesn't just cost you that one sale—it also costs you the time you could have spent with another client. For salons without a reminder system, that amounts to an average of €4,200 per year.

Annual average

€4.200

Lost revenue at a salon without a reminder system.

  • The treatment that didn't happen.
  • The hour that remains empty, even though your team is ready.
  • The customer who was actually available at that time.

Average for salons without automatic reminders. Your score depends on your prices and your calendar— calculate it below.

Here's how it works

How Optios Reduces No-Shows.

Automatic reminders via email and text message are sent at the right time, so customers don't forget their appointments. Salons that use this feature see their no-shows drop by an average of 68%—without anyone on your team having to make a phone call.

Confirmation After Booking

Every new appointment automatically receives a confirmation email with the date, time, and treatment.

A Reminder at Your Convenience

Hours or days in advance, via email or text message. You set it up once, and it applies to your entire calendar.

Customers can reschedule on their own

Anyone who can't make it can reschedule or cancel through the online reservation system —you'll see the spot become available right away.

You can see what's coming

For each message, you can see whether it has been delivered and read. That way, you'll know who it's still worth calling.

68%

Fewer no-shows, on average

€4.200

Average annual loss without reminders

3500+

Salons in Belgium and the Netherlands

4.8/5

Review on Google

Extra peace of mind

Online advance payments for appointments that carry more weight.

For treatments where the risk of no-shows is higher, you can ask for an online deposit—customers who have already paid almost always show up.

  • You decide for yourself which treatments require a deposit.
  • The customer pays online, right when they book.
  • The amount paid will be deducted from the final bill at your salon.
  • Your terms and conditions are included in the confirmation so there won't be any disputes later on.

Payments made by your customers in the salon are processed through your cash register and payment terminal. To learn how this fully integrated system works, visit Optios Pay.

What We Offer You

Everything you need to keep your appointments.

Confirm, send reminders, request a deposit, and follow up afterward: it's all in Optios, and it all works together. You set it up once, and it automatically applies to every appointment in your calendar.

Calculate Your Profit

Calculate your own savings.

Wondering how much your salon can save? Set the two sliders to your own numbers for an initial estimate—and then use the free ROI simulator for a customized calculation.

Your grades

3
112
€45
€15€150

Based on 50 work weeks per year and an average of 68% fewer no-shows with automatic reminders. This is an estimate, not a guarantee—your actual results will depend on your prices, your schedule, and your clients.

How much you can get back each year

€4.590

Revenue that is lost today but will largely remain in our memories.

What you're missing out on each year €6,750
From Real-World Experience

What salons say about their schedules.

A spot that opens up doesn't have to stay empty: if you cancel in time, you'll make room for a last-minute booking.

Read all the stories from salons

★★★★★

The ability to offer last-minute appointments is my favorite feature. That way, we don't waste valuable time, and customers can sometimes book an appointment unexpectedly quickly.

Maite Maison Maite, Ghent
Frequently Asked Questions

Frequently Asked Questions About No-Shows.

The questions salon owners ask us most often about reminders, online payments, and what a missed appointment really costs.

How do automated reminders reduce no-shows?
Customers receive a reminder via email or text message at a preset time, making it less likely that they will forget their appointment. Salons that use this method see their no-shows drop by an average of 68%.
Can I require employees to make advance payments online?
Yes, you can decide for yourself which treatments require a deposit. For other treatments, you can still book without a deposit.
How much does a no-show cost on average?
That varies by salon, but on average amounts to €4,200 per year in lost revenue. Use the ROI simulator to calculate what that means for your salon.
Can I set the time of the reminder myself?
Yes, you can choose how many hours or days in advance the reminder is sent, so that the message arrives at a time when it still matters.
Does this also work on WhatsApp?
Reminders are sent via email and text message. Please contact us for the latest options regarding WhatsApp.
Ready to keep your schedule as is

Don't cancel your appointments.

In half an hour, we’ll go over your treatments, your schedule, and the best time to send reminders to your clients. Not a presentation—just a conversation.

14-day free trial · ★★★★★ 4.8/5 on Google · 3,500+ salons