How do I start a hair salon, beauty salon or nail salon?
All you need to know
Want to turn your passion into your own business? Whether you want to start a hair salon, beauty salon or nail salon, we guide you step by step from idea to opening. Find out how to get permits, win customers and make your business successful in Belgium.
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Why start your own salon or studio?
Working independently, setting your own prices and making clients happy with your services: this is every startup's dream.
With the right tools, partners and guidance, you can start and grow your salon efficiently.
Why starting a salon is a good idea:
✔ Follow your passion and work independently
✔ Set your own prices and services
✔ Enable growth and scalability with smart software
✔ Receive support from partners and experts
Roadmap: from idea to open door
Step 1: Business plan & financial plan
Create a realistic business plan: revenue, costs, investment
Make a financial plan so you know what is feasible
Determine whether you are starting out as a principal or secondary occupation and as a sole proprietorship or partnership
Step 2: Permits & registration
Register with the Chamber of Commerce
Arrange your VAT number and insurance
Join a social secretariat for legal and HR support
Step 3: Networking & sector updates.
Join a trade association such as Besko or Febelhair
Stay up-to-date on trends, training and industry news
Step 4: Software & planning
Choose salon software that suits you → Optios offers unique benefits for starters
Advantages: Designed for and by hair and beauty salons, Belgium's largest player, A digital agenda at hand everywhere, online bookings 24/7, demand advances and sell gift cards, do efficient customer management and attract new customers with the Optios pro website and salon app
Join the Optios Academy and benefit from free webinars from Optios experts or business coaches → learn and grow your business (for Optios customers only)
Step 5: Marketing & customer acquisition
Create an Instagram and Google My Business account for your online visibility, use the content calendar (link)for inspiration for social media posts
Design a logo via Canva or have an expert design your corporate identity
Online visibility = winning first customers, use the Optios marketing tool (link) to generate additional sales from your existing customer base
Step 6: Location & interior design
Choose an accessible location that suits your salon and target audience
Provide basic furnishings: chairs, mirrors, tables, lighting, ...
Step 7: Supplies & equipment
Coffee machine and internet
Hairdressing materials, beauty equipment, nail materials
Step 8: Getting started with Optios
All-in-one software for scheduling, bookings and payments
We will prepare and train your account so you have a jump start
Win/win collaboration for startups
Social secretariat: legal and HR support
Trade association: Besko, Febelhair → sector updates and networking
Internet & coffee machine providers: additional incentives
Optios all-in-one salon software: calendar, customer management, attracting new customers, and free webinars to keep learning
Frequently asked questions - FAQ
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Follow our step-by-step plan: create a business plan, arrange your permits, choose your location and interior, select the right software and promote your salon online. Take advantage of partner discounts and start with Optios Business or Business Plus.
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The steps are very similar to those of a hair salon: registration with the Chamber of Commerce, licensing, purchasing equipment, marketing setting up and customer management through Optios.
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Start with a clear business plan, purchase nail materials, choose a suitable location and use Optios for scheduling, client management and salon marketing. Sign up with a trade association for additional support.
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For a hair salon you need a Chamber of Commerce registration and VAT number. Depending on your activities, a social secretary can advise on additional permits.
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In addition to registration and VAT number, you may need a welfare license or other certificates, depending on the treatments. A social secretary can help.
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Calculate investments, monthly costs, expected sales and profit margin. This will tell you whether your project is feasible, and whether you are in main or secondary occupation can start.
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Costs vary, but with starter packages and partner discounts, you can limit the investment. Consider equipment, location, marketing and software.
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Again, costs depend on location and materials. Start with essentials and use discounts through trade associations or vendors that have start-up offers.
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Create an Instagram and Google My Business account, promote your services online, share your opening offers, use Optios to easily manage appointments and offer promotions for new customers.
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Chairs, mirrors, hairdressing equipment, coffee machine, internet and a cash register or software for bookings are essential.
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Beauty equipment, nail materials, tables, chairs, mirrors, coffee machine and internet. Use software such as Optios to organize everything.
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Use a free tool such as Canva, or have an expert design your corporate identity and logo for a professional look.
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Start with Instagram, Facebook, Google My Business and possibly your own website. Post regular updates, actions and photos of your work. Optios provide by default a mini-webiste to facilitate your online bookings Would you like a comprehensive website with different pages completely in your style, you can also choose the pro website choice.
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Optios Business Plus is ideal: scheduling, online bookings, payments, client management and access to free webinars for ale entrepreneurs in the beauty & hair industry who want to grow their salon.
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Describe your concept, target market, services, marketing strategy, financial planning and growth plans. This will also help with applications for funding.
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Yes, determine this based on your financial plan and time investment. Side occupation can be useful if you want to start out cautiously.
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Suppliers of products for beauty salons and hair salons offer starter discounts on hairdressing and beauty supplies.
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You can register a domain name through Optios or another provider.
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Join a social secretariat for legal and HR support, and trade associations such as Besko or Febelhair to stay abreast of trends and news.
Start your dream salon or studio today
✔ Social secretariat & trade union for support
✔ Checklist and mini-guide with all the necessary steps
WHAT DO SALON PROS THINK OF OPTIOS?
We let colleagues have their say!
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GEOGANIC
" Optios has made the daily management of our salon tremendously practical. We save a lot of time because everything is automatic. We no longer have to constantly run to the phone and people can book from home. "
Loredana
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