A single monthly payment · Advertising budget included · Bookings, not clicks

New bookings, without having toadvertise yourself. We set up and monitor your campaigns. You'll see the results.

Advertising for your hair or beauty salon is an art in itself: knowing where your customers are, what to say, what visuals to use, and when to make adjustments. The Salon Marketing Hub takes care of all that for you. We create the campaigns, manage them, and fine-tune them every month—and because they’re linked to your Optios data, you’ll see not just clicks, but the actual appointments that result from them and what each appointment cost you.

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Hair Salons Barbers Beauty salons Wellness & spa Nail salons
Does this sound familiar?

Why Marketing Always Gets Put Off.

Almost every salon owner knows they could use some new customers. What gets in the way isn't the desire, but the time it takes and the prospect of what it will bring in.

It never happens

Launching a campaign has been on your to-do list for months. But you can't get started on it between serving customers, and in the evening, you first have to tidy up the store and check the cash register.

You don't know how much it brought in

You've advertised before. You got responses and clicks, but afterward, you couldn't track how many actual appointments came out of it.

The costs are spread out

An agency, an advertising invoice, and maybe another tool somewhere. You don't know how much you're paying per new customer until you add it all up yourself—and that rarely happens.

You don't need a marketing department. You need someone who can handle this on the side—and numbers you can trust.

What We Do for You

We'll handle the campaigns. You run your salon.

The Salon Marketing Hub isn’t a tool you have to learn to use yourself—it’s a service. We tailor the strategy to your salon, create ads with images and text, publish them on the channels where your customers are, and adjust them monthly based on what’s actually working. Each ad links directly to your online booking page, so an interested customer can book an appointment right away instead of having to call during your busiest hours. And because the campaigns sync with your Optios calendar, we track appointments—not just clicks. This way, marketing for hair salons, barbershops, and beauty salons runs seamlessly while you’re working with clients.

  • A Strategy Tailored to Your Salon
  • Ads in Your Area
  • Channels That Suit Your Salon
  • Images and text included
  • Updated monthly
  • Advertising budget included
A plan that fits your salon Which treatments do you want to fill, which time slots are empty too often, and who lives on your street? That’s where the plan starts—not with a standard package.
Ads We Create Images, text, and target audience: we’ll get everything ready and present it to you. You don’t need to provide any files or log in to an ad manager.
Go directly to your booking page Anyone who taps on the ad will be taken to your online calendar and can choose a time themselves. No form that you have to follow up on later. Track bookings, not clicks For each campaign, you can see how many appointments were scheduled in your calendar, how much each appointment cost, and which treatments were booked.
Adjusted every month What works gets more funding. What doesn’t work, we shut down. This happens on an ongoing basis, without you having to ask.
One point of contact, no ticket number Have a question about a campaign or promotion you’d like to run? You can call or email the same person, who is familiar with your salon.

Your campaigns and your calendar use the same data—that's why you know where every new customer comes from.

View online reservations
Not estimated, but measured

From viewing to scheduling an appointment in your calendar.

Most marketing reports stop at the click. Yours stops at the appointment, because we can look beyond the ad: we analyze your own booking data.

For each campaign, you can see the number of new bookings, the cost per booking, which treatments were booked, and the corresponding revenue. This finally makes the conversation about marketing concrete: not “the ad is performing well,” but “this campaign generated seventy-four appointments last month, and on average, each one cost you seven euros and twenty cents.” If a campaign starts to lose steam, you’ll see it in the numbers before you even notice it in your schedule.

From Ad to Appointment · Last Month Sample figures
  • Views 8,412
  • Visitors to your booking page 642
  • Bookings in Progress 96
  • Appointments in Your Calendar 74
Cost per booking

€ 7,20

Most Booked

Colors

Revenue from these agreements

€ 4.180

Each step is based on your own information. What's listed at the bottom is also in your calendar.

View your reports and insights Calculate your salon profits
Here's how we get started

Half an hour, and we'll take over.

You don't have to prepare anything or work out a budget. We'll start with a conversation about your salon, and we'll take care of the rest.

Introduction

Together, we'll look at which time slots are left empty too often, which treatments you want to expand, and what a new customer is worth to you. Not a presentation—just a conversation.

Half an hour, no obligation

We create the campaigns

We create the ads, images, and text, and link everything to your online booking page. You'll get to see them before anything goes live.

You check it, we'll set it up

Go live, and then make adjustments

The campaigns go live, and you can track their performance in your dashboard. Every month, we fine-tune them based on the bookings they generate.

Ongoing, with no extra work

Start the introductory session
How much it costs

One monthly payment, all -inclusive.

No agency fees on top of your ad bill, and no additional tools to purchase. You pay a single monthly fee, and that already includes your ad budget.

What's Inside

  • The strategy —which treatments, which hours, which region, and which budget.
  • The ads themselves —the images and text—are formatted for you.
  • Management and optimization — ongoing monitoring and monthly adjustments.
  • The advertising budget — is included in the same amount; you won't receive a second invoice.
  • Your overview — bookings, cost per booking, booked treatments, and revenue.
  • A single point of contact —someone who knows your salon and whom you can just call.

Estimated figure per new booking

€5 to €10

That’s the average cost of a new booking at salons that use the Salon Marketing Hub. In favorable situations, it’s lower; in a saturated region, it’s higher. We’d rather be upfront about what’s realistic than say afterward that it turned out better than expected.

This is an estimate, not a guarantee. What this will mean for your salon depends on your region, your offerings, and your budget—and we’ll work those details out together during our introductory meeting.

Ask how much it will cost you Check out Optios' plans
What Our Customers Say

What this means in practice.

★★★★★
than 1,700 customers now book online. Optios has made things run more smoothly at the salon
Roel Roel van der Zwaan
★★★★★
I started using Optios, I know exactly how much revenue my treatments and sales generate. This allows me to make targeted adjustments and grow every month
Virginie New Look

Read all the stories from salons

Frequently Asked Questions

Frequently Asked Questions About the Marketing Hub.

Do I still need to work on marketing myself?
No. We develop the strategy, create the ads, manage the campaigns, and adjust them monthly. You review the results and track the number of new bookings coming in through your dashboard. If you’d like to contribute ideas about a promotion or a treatment you want to promote, you’re always welcome to do so, but it’s not required.
How many new bookings can I expect?
That depends on your region, your product offering, and your budget, and we don’t make promises we can’t back up. What we do do is agree on an expectation with you in advance based on comparable salons, and then review together after the first few months to see if that expectation is accurate. If results fall short, we’ll make adjustments or stop the program.
Is the advertising budget included in the monthly amount?
Yes. Strategy, ads, management, optimization, and the ad budget are all included in a single monthly fee. So you won’t receive separate invoices for agency fees and ads, and you won’t have to add anything up yourself to figure out how much a new customer cost you. Check out Optios’s plans.
On which channels do you advertise?
We’ll decide that together, based on where your customers are located and what works best for your salon. A barber who mainly wants to be found in the local area needs a different approach than a beauty salon that wants to showcase a new treatment. At the start, we’ll explain which channels we’ll use for you and why, and we’ll adjust our strategy as soon as the numbers tell us otherwise.
Does this work even if customers aren't booking with me online yet?
Online booking is the foundation: an ad only really works when someone can book a time right away instead of having to call. If you don’t use online booking yet, we’ll set it up together first. It’s included in Optios, so it’s just a matter of configuring it—no additional purchase is required. See how online booking works.
How can I tell if it's working?
Since the campaigns are based on your Optios data, we track appointments—not just clicks. In your overview, you’ll see the number of new bookings, the cost of each booking, which treatments were booked, and the corresponding revenue. These are actual appointments tracked from your calendar—not estimated conversions. View your reports and insights.

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More customers Online reservations Fewer no-shows Customer management Packages
Ready to fill up your calendar?

We handle the campaigns. You see the bookings.

In half an hour, we'll discuss which hours you want to fill, how much a new client is worth to you, and what's realistically possible in your area. No presentation—just a conversation.

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14-day free trial · ★★★★★ 4.8/5 on Google · 3,500+ salons