🎄 Want to sell more in December? Here's how to do it smartly.
December is always a peak month for salons. Customers are looking for gifts, enjoying moments of pampering, and more willing to spend money on products and treatments. It's a busy period, but also an opportunity to effortlessly increase your turnover without any complex hassle or extra workload.
In this article, we share three smart ideas that are easy to implement and deliver immediate results.
1. Put (online) gift cards in the spotlight 🎁
Gift cards are one of the most profitable end-of-year products. You don't have to spend any extra time on them, and they generate immediate revenue for you, even before the treatment takes place.
Why gift cards work so well in December:
Everyone is looking for gifts, even at the last minute
They are ideal for customers who are unsure
You are now generating revenue and will receive the customer later.
They ensure a new influx of customers in the new year.
How does this work in Optios?
With Optios, online gift cards are super easy:
You create your unique gift cards once in your own theme.
You determine fixed amounts yourself or let customers choose their amount
Optios automatically generates a unique online link
You can share that link on your website, Instagram, Facebook, WhatsApp, or other channels.
Customers purchase the gift card entirely online and receive it immediately by email.
You will see the receipt appear immediately in your system, without any additional administration.
The result?
A gift that sells itself, even when your salon is closed.
Tip: Hang a small poster or display with a QR code linking to your online gift card in your store. Last-minute shoppers love convenience.
2. Increase your product sales with gift packages 💝
Gift sets are perfect for December because they help customers choose. They no longer have to worry about products, scents, or combinations. You've already put together the perfect package.
And for you?
They generate higher margins, help move slower-selling items, and give your product sales a huge boost.
How to make gift packages attractive:
Work with 2–3 variants (budget, medium, luxury)
Add a mini or tester for an extra experience
Use a nice box, bow, or ribbon.
Clearly state the value and the discounted price.
Ready? Put them at the checkout, in your shop window, or in your waiting area. Nice and visible.
During December, people tend to shop more with their eyes. So make sure your packages stand out. 👀
3. Offer duo treatments for an extra special experience 💆♀️💆♂️
December is not just about gifts, but also about moments together. That's why duo formulas are so popular: customers are more likely to choose something special that they can share.
Consider:
Friends who book an appointment together
Couples treatments
Mother-daughter moments
Father-son haircut sessions
Duo treatments feel special, generate a higher average ticket value, and create an experience that customers will talk about. It's a simple way to make December extra memorable for your customers and extra profitable for your salon.
Here's how to make this visible:
Provide a limited number of duo formulas
Come up with a fun name (Winter Glow Duo, Time Together Package, etc.)
Communicate them via a poster in your salon, on social media, or via a marketing email.
Offer the option to purchase them as gift cards (win-win!)
In summary: simple ideas with a big impact
Want to increase your sales in December without major promotions or investments?
These three strategies will get you there:
✅ Turn gift cards a real end-of-year classic
✅ Set gift packages that sell themselves
✅ Create duo experiences that get customers excited
With a few smart tweaks, you can make December not only a busy month, but also a particularly successful one.
Would you like to discover how Optios can help you with this?
With Optios, you can manage gift cards, gift packages, duo treatments, and appointments all in one system.
Fast, clear, and hassle-free.
👉 Book a free demo and discover how Optios can help your salon grow, in December and beyond.