More sales in your salon this summer: 3 smart strategies (without a discount war)
Summer are not lost months. On the contrary. With smart tools such as subscriptions, advances and product promotions keep your cash flow healthy AND boost your sales. While many salons see summer as a slow period, the best performing salons choose to make smart moves just then. No dumping prices, but thoughtful strategies.
Discover 3 quick wins here that you can apply immediately in your salon.
1. Product bundles with mini-packs: small but powerful
Summer is synonymous with travel, festivals and last-minute trips. Customers are looking for compact, convenient versions of their favorite products.
👉 Capitalize on this with travel kits or bundles of minis. For example, combine a shampoo mini with a leave-in spray or sun protection for hair or skin.
💡 Tip with our salon software: In the salon software, quickly create product bundles and promote them via automated emails or upsell messages when booking online.
2. Summer gift card promotion: give something extra with purchase
Gift cards remain one of the most valuable yet easy sales tools in your salon. Especially in the summer, when clients are looking for fun, last-minute gifts for birthdays, thank yous or just "summer pampering" for someone else.
👉 Put a temporary summer promotion on your gift certificates, for example:
"Buy a gift certificate in July or August and receive an additional mini-product or treatment when redeeming."
🎁 The giver gets extra value for their purchase, the recipient gets a nice surprise - and you provide direct revenue as well as extra experience in the fall or late summer.
💡 With Optios salon software create in a few clicks digital gift certificates with a personalized design, validity period and automatic tracking. Quickly put them on your professional website and cleverly promote them via email, social media or at the checkout.
3. Summer subscriptions with bonus
Your customers are loyal - reward them with a summer incentive.
👉 Offer your subscriptions with a temporary summer bonus, such as:
"Take a 10-turn card now and get 1 treatment free "
or
"Sign up for a skincare subscription and receive an extra mini facial in August."
📈 That way you maintain a steady cash flow even when customers come by a little less frequently.
💡 With the subscription module of our salon software you manage your turn cards, monthly subscriptions and bonuses fully automatically. No manual work, overview and happy customers.
Summer boost? Use smart salon software
Whether you run a hair salon, beauty salon, nail salon or barbershop, the right tools will help you make the most of summer. Not a discount war, but smart sales boosters.
With Optios' all-in-one salon software:
Sell products more easily (including through your website!)
Automate your marketing to customers
Manage your subscriptions and gift cards in 1 click
Get insight into your numbers even in quiet periods
Let your customers easily reserve or rebook online
🌞 Make summer work smart for you. Use these quiet(er) months to get your salon ready for a strong fall - AND to keep your cash flow up today with smart tools like subscriptions, product sales and gift cards.
📈 Do you also want to sell more, work more efficiently and automate your salon marketing?
🎯 Request your free & personal demo now.
One of our experts will be happy to show you how Optios makes a difference from your current salon software - fully customized to your business, goals and team.
👉 Book your demo via optios.net and make the most of this summer and every season thereafter.