Dominate December with Optios: Smart calendar settings and effective marketing for your salon
The busiest time of the year is just around the corner! December brings not only extra clients, but also the challenge of keeping everything on track. With Optios' powerful, customizable calendar settings, you can get your salon through the holidays flawlessly. In this article, discover how to make the most of Optios' flexibility for an unforgettable client experience during the holiday season.
Optios offers smart solutions to enhance your salon experience, with tools such as online calendar, reminder emails and no show management, developed specifically for hairdressers and beauty salons.
Salon management in December: 6 Tips to manage the rush smartly
TIP 1# Flexible calendar options for optimal service.
With the increasing crowds in December, you can use Optios to manage your hair salon or beauty salon calendar adjust for maximum efficiency. Choose to extend opening hours or temporarily block certain services so that you only offer the treatments that are most in demand this period. This way you maintain an overview and can give each client the attention they need, without affecting your balance.
Extra tip: Consider offering evening appointments at a higher rate, so clients can get in late and you get a fair return for the extra service.
TIP 2# Temporary work schedule for December.
December calls for flexibility, and with Optios you easily set up temporary work schedules. Want to stay open longer or implement modified work hours for specific employees? Add new temporary work schedules without disturbing the standard schedule. This way, you can respond smoothly to the December rush and offer customers additional options during the holiday season.
Extra tip: Choose extra peace of mind and plan these temporary work schedules now.
TIP 3# Send festive newsletters and promotions.
December offers the perfect time to remind your clients about your salon. With the beauty salon software Optios software allows you to create create newsletters in advance and schedule them automaticallyso you don't have to worry about it during the busy days. Choose a festive theme and send targeted promotions, such as a special discount code for loyal customers or a Christmas offer.
Extra tip: Use tags in the Optios software to smartly segment your customer base to reach different target groups. By adding tags to customers, for example based on their interests or the specific treatments they regularly book, you can easily send out targeted email promotions to different customer groups. That way, each group receives only the most relevant content - which not only ensures higher engagement, but also increases the likelihood that customers will act on your specific offer.
TIP 4# Waiting list & last-minutes
During the holiday season, chances are good that there will be sudden openings due to no shows. With Optios' waitlist and/or last-minute feature, you can fill these spots super fast.
Clients see on your salon's online booking that they can sign up for a specific date on the waiting list. Once there is a cancellation, you simply approach whoever is available first-super efficient and customer-focused.
Has a spot opened up in your schedule due to a cancellation or shift? Then offer this moment directly as a last-minute opportunity in your online booking! Do you use social media like Facebook or Instagram? Then share a message to let your followers know that a last-minute appointment is available. This approach works particularly well if you are active on social media and connect with your customers quickly.
With these tools, not only will you have fewer empty spots, but you will also offer a customer-focused service to people eager to book a spot last-minute in your busy schedule.
TIP 5# Reminder emails: fewer no shows, more reliability
A smart way to prevent no shows is to set up reminder emails. With Optios, you can have emails sent automatically right before the appointment so that customers don't forget about their visit. You can even set whether to send them at what time. This increases the reliability of your calendar and prevents unplanned gaps in your schedule. Automatic reminder emails are provided in every package at Optios.
Tip: Do you have customers who don't read their emails often, or customers without an email address? Then you can easily send them an SMS reminder. That way you can be almost certain that the reminder will be seen on time! Optios even offers a convenient setting where an SMS reminder is automatically sent if the customer has not opened the email on time.
TIP 6# Want to know more? Watch the webinar!
Want even more tips for a successful holiday season? In the Optios Academy webinar, business coach & marketing expert Billie Bays gives you "10 Tips for a Successful Christmas Campaign." This webinar is packed with practical advice for making the most of Optios' marketing features. Find out how to keep your customers happy in the December rush and even attract new ones. Watch the webinar exclusively for Optios customers in the Optios Academy.
With Optios' versatile tools, from reminder emails and no-show management to a flexible calendar online, December is not only busy, but thoughtfully organized. So you'll be ready to provide a warm, stress-free salon experience and make the most of this festive month.
Free testing?
Ready to take your salon to the next level this holiday season? Discover for yourself the power of Optios and how our tools will help you make December smooth and stress-free.
Request a free demo or start a no-obligation 14-day trial. Experience how easy it can be to set up your calendar and salon management for an unforgettable customer experience.
Start your free trial with Optios and dominate December!